A dynamic, data-driven infrastructure built for high-velocity conversion optimization.
Location
São Paulo, Brazil
Project
Web Development
Industry
Telecom
Challenge
To bridge the gap between marketing insights and real-time execution. Claro needed a digital infrastructure capable of processing user data at high velocity to optimize conversion funnels. The goal was to move away from static web pages toward a dynamic, data-oriented ecosystem that could respond instantly to the agency's performance marketing demands.
Solution
We deployed Superplural Analytics to monitor user behavior via heatmaps and session recordings. This powered a high-velocity A/B testing engine, delivering 10+ new landing pages and 50+ ad variations daily to ensure every touchpoint was optimized for peak performance.
Outcome
The strategy delivered a 40% surge in conversions while slashing overhead. By prioritizing digital efficiency, our 10-person agile team matched the sales volume of a 400-seat call center, proving that data-led automation can radically outperform traditional scale.
