How to migrate to Google Cloud: a complete guide for Brazilian businesses
Google Cloud migration guide: the four phases, the six migration paths, the tools, the São Paulo region, LGPD, and cost control.
ChatGPT starts showing ads in Brazil: what changes for digital marketing
On August 4, OpenAI flipped the switch that much of the market of marketing was both hoping for and fearing at the same time: ChatGPT has started showing ads to users in Brazil. This isn’t a small test—like a secondary...
Search Console launches AI visibility report with no click or CTR data
Google launched a Generative AI report inside Search Console, but with no clicks, CTR, or query. Understand what changed and the real tension between GEO and the new blocking control.
What we learned by analyzing 49 million ad impressions in Brazil and Portugal
We bring together years of campaigns managed by Superplural in Brazil and Portugal, without identifying clients, in a real channel-by-channel benchmark: CTR, CPC, and what to do with each format.
How many times should your ad show up? Google now has an answer (and a new tool for it)
Google launched video campaign groups to coordinate frequency across YouTube video campaigns, supported by research showing 2.7 exposures per week as the sweet spot. Understand what changes and whether it applies to Brazil.
Power BI or Looker Studio (now Data Studio): which one to choose for your business in 2026
Looker Studio became Data Studio in April 2026, and most people still haven’t noticed. Understand the real difference between Data Studio, Power BI, and enterprise Looker, with a pricing table and a practical decision guide.
E-E-A-T in practice: why AI is forcing you to truly earn real trust
E-E-A-T became an empty checklist for most agencies. Understand what the Google guidelines update in 2025 changed, what the data says about AI citations, and how to build real authority.
Google will notify you when an ad was made with AI, but only if the advertiser wants to say so
Google announced transparency labels for ads made with AI, but admits it does not verify whether the advertiser is being honest. Understand what changes and the parallel with the new CONAR rules in Brazil.