Want to learn how to use Google Analytics once and for all? Then you have come to the right place. In today’s text we help you read and optimize all the data on your website with this free tool offered by Google. After all, do you know the purpose of this service?
What is Google Analytics
Google Analytics displays visitation statistics for your website. This way, it is possible to understand how your audience behaves, and with this information, optimize marketing campaigns and the use of Google Ads .
So for all this to happen, when you install a code on the site’s pages, the tool collects information from the users and turns it into reports. Therefore, monitoring and mastering Google Analytics is essential for the growth of your website.
It is very important to understand your audience, and for that, Google Analytics shows exactly where your business is succeeding and where it needs to improve, being an important ally in your digital marketing strategy. digital marketing .
How to set up Google Analytics
Now that you know what Google Analytics is, it is time to learn how to set up the tool on your website.
Usually the platforms that offer website hosting already have a basic indicator demonstration service. However, for those who want to analyze their audience more clinically, these platforms leave something to be desired.
As mentioned earlier, Google Analytics is key to meeting this gap. The tool presents the solution to this problem in a complete way. Therefore, it is essential that you install it as soon as your blog or website is live.
Step-by-Step Installation
Step 1: Create an account
The first step in setting up Google Analytics is to create an account. For this, it is recommended to create a specific e-mail address, not for personal use, for better management.
Step 2: Accompaniment code
With the account active, it’s time to install Google Analytics on your website. At this stage, you need to create a property and get the site installation code.
So go to the Google Analytics page and log in with the email and password you created. Then add a name for your account and fill in the property fields: Website Name and Website URL.
Then choose the industry category that your company operates in and click the view tracking ID button. Once you agree to the terms, you will receive the gtag.js tracking codes.
Step 3: Installing the code
There are a few options for installing the code, but we will only consider two at this point:
Manual Installation
Manual installation requires a minimum knowledge of HTML or a professional to assist you. Do it carefully if you put your hand in the dough yourself.
To do this, you must locate the section of your site. Once found, you must use the code you received at the end of the Step 2 and paste it right after the <head> into all the pages you want to monitor.
Save your file and you’re done! Your code is installed.
Installation on WordPress sites
Our second installation option is for those who use WordPress as their website engine.
To do this, simply use the plugin Google Analytics plugin. It is simple and delivers what it promises: install the tool’s code on your website.
Now: how to use Google Analytics?
Once you have installed the tool on your website, the next step is to learn how to use Google Analytics. Since the tool offers a broad approach to measurements, it is important to set it up in the right way.
So the tip is to customize it so that it offers everything your business needs. Here are some tips:
Integrate Google Analytics with Google Webmaster tool (Search Console)
It is crucial that this integration is done in order to obtain detailed information about the users’ search behavior and routine. Thus, it is possible to analyze in the Google Analytics tool the number of impressions and even clicks per landing page and keywords of your site within the search engine.
This tool is the Google Search Console . When you register your site with the tool, you will need to do an ownership check, which can be any of the ones I will list below:
- Upload an HTML file to your site root folder;
- An HTML tag inserted into the or header of your website;
- Making a change to the DNS record by adding a TXT record;
- Checking with the Google Analytics code if it has already been entered.
Once verified, you can use the tool to improve your indexing in Google, understand and optimize your site for search engines (SEO), add Sitemaps, track your backlinks, among other features that enrich the insights to improve your marketing strategies.
If there are more questions, you can click here and read a whole article about Google Search Console.
Count all conversions
This is a basic requirement for anyone who wants to know if the site is really generating business. Thus, some examples of conversions that need to be measured are: contacts, downloads of available materials, simulators, generated leads, etc.
Every website needs to define well its conversion concepts, so that the measurement is effective in the strategic planning of the site.
Understand your audience
Rather than focusing on increasing the number of hits on your site, try to understand what your audience’s habits are when visiting your site and what paths they take. By which path did they find your page: social networks, Google searches, ads? What was the most accessed content? What is his attitude after accessing such content?
From this series of observations it is possible to understand what the visitors’ needs are and what should be delivered to these users. Therefore, an essential feature of Google Analytics to fulfill this step is page analysis, which describes a kind of “click map” of visitors on the site’s pages.
Another important Google Analytics tool to work with in this regard is the Custom URL or Tag generator, which allows you to further track the results generated by your actions and how they affect the user experience.
Set up your sales funnel
Google Analytics has a fundamental support for tracking users’ navigation, finding out the bounce rate, and knowing if they are experiencing any problems with usability.
This is the sales funnel, which allows you to track the path your audience takes within your site. When set up correctly and aligned with Google Analytics goals, through the funnel, the tool shows important reports to identify these abandonments.
It is possible to track each part of the process and know at what stage the user decides to leave the site without reaching his or her goal, whether it is filling out a form, making a purchase, or requesting information.
So, did you like it?
Did you like the tips for working with Google Analytics? Our team loves to analyze data, we have studied a lot about it and some even have Certifications of Advanced Google Analytics . So, if you want to further optimize your marketing strategy, you can count on the support of a digital marketing agency . So, contact us right now to define and analyze the best metrics for your site. Click here , make your registration!
