What is SEO?

What is SEO?

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your site through organic search engine results, i.e. the more optimized your site is, the better Google will rank your site in search. The goal is always to be on the first page of Google.
To understand what SEO really means, let’s look at the factors:

  • Traffic quality. You can attract all the visitors in the world, but if they are coming to your site because Google says you sell Apple devices when in fact you are a farmer selling apples, that is not quality traffic. Instead, you should attract visitors who are truly interested in the products you offer.
  • Amount of traffic. Once you have the right people clicking on your results pages, the more traffic, the better.
  • Organic results. Ads make up a significant part of many search engines. Organic traffic is any traffic that you do not have to pay for.

How SEO Works

A search engine is a website that you visit to type (or speak) a question. Whether it is Google, Yahoo, Bing, or any other search engine you are using, they will list numerous links to web pages that could potentially answer your question.
This is true. But have you ever stopped to consider what is behind these magic link lists?
Here’s how it works: Google (or whatever search engine you are using) has a crawler that goes out and gathers information about all the content they can find on the Internet. Crawlers bring all these results to the search engine to build an index. This index is then fed through an algorithm that tries to match all this data to your query.

What about optimization?

The letter “O” of SEO, or optimization, is where the people who write all that content. Putting it on your site helps the search engines “like” your subject, and then show it to users who search for it.
Optimization can take many forms. It is important to ensure that title tags and meta descriptions are informative. Length is also important, as well as the presence of internal links to the most relevant pages on your site.
Super Plural breathes and exudes SEO in everything it does, our goal is that your company creates a “serious relationship” with Google and never leaves its first page.


Here at the agency we use SEM Rush and recommend it. If you want to know, because we are their partner, you can click on this link and use the tool for free for 7 days.


Our expertise in SEO

We have a lot of SEO cases here at About Grow. Several of them are right here, for example:

We rank first in all of these above mentioned keywords thanks to our knowledge and use of Sem Rush to manage all of our and our clients’ SEO strategy.
In addition, we have several certifications that the SemRush Academy itself makes available so that we can go even deeper into the subject. One of them (which I think is the main one) is SEMrush Certification for Digital Agencies.

In addition, I write a few blog articles for the world’s leading SEO and SEM tool. Take a look at my profile, and read my articles there.


I think it’s pretty clear that we are an authority when it comes to SEO. If you still have any questions, suggestions, or need our services on your site, click here and contact us.

Super Plural Editorial Staff
Super Plural Editorial Staff

We are a team passionate about Digital Marketing and Technology. We are spread across the continents of the world and united by the same passion: sharing knowledge and taking business to another level of results =)

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