Marketing Audit: The importance of online reputation for a company’s success

These days, having a good online reputation is no longer just a competitive advantage, but a necessity for any company that wants to thrive. Recent studies have revealed that 79% of customers search online before making a purchasing decision, and...

October 28, 2024

Where do my customers come from? Learn how to monitor the buying journey

Data Analytics Digital Marketing Web Analytics

Where do my customers come from? Learn how to monitor the buying journey

In the dynamic scenario of e-commerce, it often becomes complex to monitor so much important information for business management and healthy sales growth. Often we focus on metrics such as sales quantities, best-selling products, amount invested in marketing strategies, among...

October 4, 2024

Google My Business: how to create it and how to optimize it

Digital Marketing SEO

Google My Business: how to create it and how to optimize it

Google My Business is among the best free platforms for companies that want to stand out in Google local searches and on Google Maps. In this guide I’ll show you how to create and optimize your profile to ensure that...

August 10, 2024

What LTV is in digital marketing and how to use it

CRM Digital Marketing

What LTV is in digital marketing and how to use it

If you’re in business, you’ve probably heard that it’s cheaper to retain an old customer than to win a new one – and that maxim is absolutely true! To be successful in the long term, you need to understand and...

August 7, 2024

How to improve SEO on Instagram and increase visibility?

Digital Marketing SEO

How to improve SEO on Instagram and increase visibility?

If you have a business, social media can be your best friend when it comes to promoting it. Especially if your brand knows how to make the most of these tools. SEO on Instagram, for example, is a super-effective strategy...

July 29, 2024

Google Ads account suspended: how to solve it?

Digital Marketing Paid Media

Google Ads account suspended: how to solve it?

Do you have a suspended Google Ads account and don’t know how to solve it? This can be a major problem that has a significant impact on your digital marketing campaigns. But don’t worry, there are measures you can take...

July 22, 2024

E-mail marketing: what to do and what to avoid in this strategy

CRM Digital Marketing

E-mail marketing: what to do and what to avoid in this strategy

I’m going to start this article boldly: with a bet. I’m sure you’ve already bought a product through an email marketing offer. Am I right? The odds are very high because this is one of the most powerful tools in...

July 21, 2024

How to integrate marketing and sales and never lose another lead

CRM Digital Marketing Marketing Automation

How to integrate marketing and sales and never lose another lead

If you’re finding it difficult to integrate your company’s marketing and sales departments, rest assured; you’ve come to the right content. You should also know that you are not alone, because this is one of the main challenges for any...

July 15, 2024

Consumer behavior: Understanding how and when customers want to buy

Digital Marketing Paid Media Web Analytics

Consumer behavior: Understanding how and when customers want to buy

Do you know what goes on in your customer’s mind during a buying journey? What are the triggers that lead to the fateful click of the “buy now” button? If you’ve spent more than 10 seconds thinking about it, this...

June 19, 2024

Data-driven marketing: How to segment your target audience with Python

Digital Marketing Paid Media Web Analytics

Data-driven marketing: How to segment your target audience with Python

Target audience segmentation is a crucial aspect of a good digital marketing campaign. By dividing your target audience into smaller, more manageable groups based on shared characteristics, you can create personalized content and campaigns that increase conversion in each segment....

June 6, 2024

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Category: Digital Marketing

Marketing Audit: The importance of online reputation for a company’s success

Where do my customers come from? Learn how to monitor the buying journey

Google My Business: how to create it and how to optimize it

What LTV is in digital marketing and how to use it

How to improve SEO on Instagram and increase visibility?

Google Ads account suspended: how to solve it?

E-mail marketing: what to do and what to avoid in this strategy

How to integrate marketing and sales and never lose another lead

Consumer behavior: Understanding how and when customers want to buy

Data-driven marketing: How to segment your target audience with Python

Marketing Audit: The importance of online reputation for a company’s success

Where do my customers come from? Learn how to monitor the buying journey

Meta launches Orion: augmented reality glasses that promise to replace cell phones

Upgrade your business and take your marketing to the next level today!

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