Digital Marketing is the set of activities that a company or digital agent performs online with the aim of attracting new sales, creating relationships and/or developing a brand identity. Among its main strategies are Paid Media, SEO, Inbound Marketing and Social Media.

Google Ads account suspended: how to solve it?

Digital Marketing Paid Media

Google Ads account suspended: how to solve it?

Do you have a suspended Google Ads account and don’t know how to solve it? This can be a major problem that has a significant impact on your digital marketing campaigns. But don’t worry, there are measures you can take...

July 22, 2024

E-mail marketing: what to do and what to avoid in this strategy

CRM Digital Marketing

E-mail marketing: what to do and what to avoid in this strategy

I’m going to start this article boldly: with a bet. I’m sure you’ve already bought a product through an email marketing offer. Am I right? The odds are very high because this is one of the most powerful tools in...

July 21, 2024

How to integrate marketing and sales and never lose another lead

CRM Digital Marketing Marketing Automation

How to integrate marketing and sales and never lose another lead

If you’re finding it difficult to integrate your company’s marketing and sales departments, rest assured; you’ve come to the right content. You should also know that you are not alone, because this is one of the main challenges for any...

July 15, 2024

Consumer behavior: Understanding how and when customers want to buy

Digital Marketing Paid Media Web Analytics

Consumer behavior: Understanding how and when customers want to buy

Do you know what goes on in your customer’s mind during a buying journey? What are the triggers that lead to the fateful click of the “buy now” button? If you’ve spent more than 10 seconds thinking about it, this...

June 19, 2024

Data-driven marketing: How to segment your target audience with Python

Digital Marketing Paid Media Web Analytics

Data-driven marketing: How to segment your target audience with Python

Target audience segmentation is a crucial aspect of a good digital marketing campaign. By dividing your target audience into smaller, more manageable groups based on shared characteristics, you can create personalized content and campaigns that increase conversion in each segment....

June 6, 2024

Digital Marketing

How to plan keywords for Google Ads

In the world of digital marketing, one tool reigns supreme when it comes to quickly reaching your target audience and boosting online visibility: Google Ads. The magic behind a successful Google Ads campaign often comes down to effective keyword planning....

May 21, 2024

Digital Marketing

The end of third-party cookies and the future of digital marketing

The digital marketing industry is in a moment of transition. From the second half of 2024, Google Chrome, a browser with a global share of over 64%, will no longer support third-party cookies. This change represents a significant challenge for...

February 6, 2024

Sell more online: list of ChatGPT prompts for Marketing and Business

Digital Marketing Tips

Sell more online: list of ChatGPT prompts for Marketing and Business

Want to sell more online? Knowing how to use artificial intelligence tools can be a great differentiator for boosting your sales and marketing strategies. In this post, we’ll share with you a detailed list of ChatGPT prompts for marketing and...

September 5, 2023

9 best e-commerce niches in 2023 with the greatest growth potential

Digital Marketing

9 best e-commerce niches in 2023 with the greatest growth potential

Anyone looking to start an online business can find it difficult to choose a market to invest in when e-commerce is so competitive. The same goes for current business owners who want to optimise profits by moving into a more...

August 26, 2023