Google My Business: how to create it and how to optimize it

Google My Business is among the best free platforms for companies that want to stand out in Google local searches and on Google Maps. In this guide I’ll show you how to create and optimize your profile to ensure that...

August 10, 2024

Understand each type of ad on Google and its functions

Paid Media

Understand each type of ad on Google and its functions

When it comes to paid advertising, Google Ads stands out for its features and reach. After all, it is a very powerful Google tool that is responsible for managing campaigns not only within the search engine, but also in the...

February 24, 2022

Is advertising on Google worth it? 5 reasons that will convince you

Digital Marketing

Is advertising on Google worth it? 5 reasons that will convince you

When searching for information, products or services Google is probably the first place anyone runs to. This in itself already demonstrates the gigantic power of the Internet search engine and how inherent it is in our daily lives. Google is...

January 6, 2022

Appearing on the first page of Google: why is it so important?

SEO

Appearing on the first page of Google: why is it so important?

It is unlikely – not to say impossible – to find any entrepreneur who does not want to perform well in business, attract new customers, and generate more revenue. And one of the most effective digital marketing strategies to achieve...

December 8, 2021

Why bother with SEO? Here are 3 reasons that will convince you!

SEO

Why bother with SEO? Here are 3 reasons that will convince you!

Imagine that you need to find some information. Probably the place chosen for your research will be Googleright? With the advance of technology, virtually any information can be found quickly from a simple Internet search. However, getting this information to...

November 25, 2021

Google Ads: what is it and what are its features

Paid Media

Google Ads: what is it and what are its features

Google Ads helps you connect with the right people, at the right time, with the right message. Do you remember what advertising was like before Google? The big companies advertised on TV, in newspapers, magazines, billboards, and all OOH media....

December 13, 2019

Digital Marketing

What is SEO?

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your site through organic search engine results, i.e. the more optimized your site is, the better Google will rank your site in search. The...

March 4, 2018