Do you have a suspended Google Ads account and don’t know how to solve it? This can be a major problem that has a significant impact on your digital marketing campaigns. But don’t worry, there are measures you can take to resolve this situation and regain access.
In this article, I’ll give you the step-by-step instructions you need to follow to identify the problem, fix it and avoid future suspensions. Check it out and enjoy!

1- Understand the reason for the suspension

The first step is to understand why your account has been suspended. Google always sends an email explaining the reason for the suspension, as well as notifying you in the Google Ads interface. Some common reasons include:

Violation of Google’s advertising policies: this can occur if your ads or landing pages do not comply with Google’s guidelines.
Payment problems: these include payment processing failures and the use of invalid or expired payment information.
Suspicious account activity: strange behaviour such as access from unrecognized locations or unusual traffic patterns can also lead to suspension.
Read the message from Google carefully to identify the exact cause of the suspension.

2- Review Google Ads policies

Once you have identified the reason for the suspension, review the Google Ads policies relating to the problem. Google has strict guidelines on what is permitted and prohibited in its campaigns. Make sure you understand them to avoid future mistakes. Some key areas include:

Content policies: check that your ads do not contain prohibited content, such as drugs, weapons, counterfeit products or hate speech.
Prohibited practices: avoid deceptive practices such as fraudulent clicks, URL disguise or unauthorized data collection.
Technical requirements: ensure that your ads and landing pages load correctly and do not contain malware or unsafe redirects.

3- Fix the problems identified

By knowing the cause of the suspension, you can apply the best measures to correct the problems. Here are some common actions:

Policy violation: edit your ads and landing pages to comply with Google’s policies. This may include removing prohibited content or correcting misleading statements.
Payment problems: check your payment information. If necessary, update the credit card details or add a new payment method.
Suspicious activity: review access to your account and change your passwords to ensure security. Also consider activating two-step authentication for added protection.

4- Contact Google Ads support

Once you’ve fixed the problems, contact Google Ads support to request the reactivation of your account. You can do this via the Google Ads help center, where you will find contact options such as live chat, email or telephone. Explain the situation and the measures you have taken to resolve the problem. Be clear and detailed in your communication to facilitate the process.

5- Follow up on the process

Now comes the boring part: the reactivation process can take some time… In the meantime, be patient and monitor both your email and the Google Ads interface for updates. You may need to provide additional information if requested. Sometimes the Google team needs more details about the actions you have taken to correct the problems.

Good practices for using Google Ads

To prevent your account from being suspended again, follow these best practices:

Keep up to date with Google Ads policies: regularly review the policies to ensure that your campaigns are always compliant. They tend to change from time to time.
Regularly audit your campaigns: always check your ads and landing pages to ensure there are no inadvertent violations.
Ensure that all payment information is correct: keep your payment information up to date and validate your payment method regularly.
Protect your account with strong passwords and two-step authentication: use complex passwords and enable two-step authentication to prevent unauthorized access.
Avoid deceptive practices and click fraud: be honest and transparent in your ads and do not engage in fraudulent activities.

To resolve a suspended Google Ads account, you need to have a clear understanding of Google’s policies and what the right actions are to resolve each issue. At Super Plural, we have a team of certified Google Ads specialists ready to manage your campaigns and avoid this type of problem. Talk to us and find out more!

Google Ads support