On 11 October 2022, Google announced that Google Data Studio would be renamed to Looker Studio. This change reflected Google’s commitment to offering a more comprehensive and powerful business intelligence (BI) platform.
Looker Studio is a BI platform that allows users to quickly and easily visualise and analyse data. It supports a wide range of data sources, including Google Analytics, Google Ads and Google Cloud Platform. Looker Studio also offers a range of features to create customised reports and dashboards.
Here are some of the major changes that have taken place in Looker Studio since it was rebranded:
A new, more modern and intuitive user interface.
The new Looker Studio interface is more modern and intuitive than the previous interface. It is easier to navigate and use, and offers better data visualisation.
New features for data visualisation and analysis.
Looker Studio offers a range of new features for data visualisation and analysis. These features include new types of charts, tables and maps, as well as new ways to visualise and analyse data.
Better integration with other Google tools.
Looker Studio now integrates better with other Google tools, such as Google Sheets and Google Slides. This allows users to share their insights with other members of their team and create stunning visual presentations.
A new, more affordable pricing model.
Looker Studio now offers a new, more affordable pricing model. This allows more businesses to access Looker Studio’s powerful features.
This is a powerful and comprehensive BI platform that can help businesses of all sizes visualise and analyse data quickly and easily. If you’re looking for a BI platform for your business, Looker Studio is an excellent choice.
Benefits of using Looker Studio:
You can visualise and analyse data from a wide range of sources.
Supports a wide range of data sources, including Google Analytics, Google Ads, and Google Cloud Platform. This allows you to visualise and analyse data from all your systems in one place.
You can create customised reports and dashboards to visualise your data in a clear and concise way.
Offers a variety of features to create customised reports and dashboards. You can use these features to visualise your data in a clear and concise way, and to share your insights with other members of your team.
You can share your insights with other members of your team easily and quickly.
Allows you to share your insights with other members of your team easily and quickly. You can share your reports and dashboards with other users, or you can export your insights to other formats such as PDFs or CSV files.
You can make better decisions for your business based on data.
Can help you make better decisions for your business based on data. By visualising and analysing your data, you can identify trends and patterns that can help you make more informed decisions.
If you are interested in learning more about Looker Studio, please visit the Looker website or contact an Super Plural representative. Super Plural can help you evaluate Looker Studio and determine if it is the right BI platform for your business.
Additional Looker Studio features you can use to visualise and analyse your data:
- Charts
Offers a variety of charts that you can use to visualise your data. These charts include bar charts, pie charts, line charts, scatter charts, and more.
- Tables
Also offers a variety of tables that you can use to visualise your data. These tables allow you to visualise your data in an organised and easy to read way.
- Maps
Provide maps that you can use to visualise your data. These maps allow you to visualise your data geographically, which can be useful for tracking the movement of people or products, or for identifying trends in geographic data.
This tool is a powerful and comprehensive BI platform that can help businesses of all sizes visualise and analyse their data quickly and easily. If you’re looking to implement a BI platform for your business, such as Looker Studio, but need technical support, talk to Super Plural.
