If you’re looking for effective ways to attract customers in your geographical area, you’ve come to the right place. Today, we’re going to explore the world of Google Local Services Ads and show you how to set up a campaign that puts your business at the top of Google’s search results. Shall we begin this journey?
Why use Google Local Services Ads?
Before we get into the details, let’s understand the power of Google Local Services Ads. This incredible tool puts your company in the spotlight, at the top of searches, allowing customers to contact you directly. Isn’t that fantastic? Now let’s learn how to set it up!
Prerequisites for setting up Google Local Services Ads
To get off on the right foot, your company needs to meet a few important criteria:
- Location: Make sure your company is in an area where Google Local Services Ads are available.
- Licenses and Insurance: Have valid proof of the licenses and insurance required to operate in your area.
- Google Verification: Prepare for the Google verification process, which may include background and license checks.
Step by step to set up your campaign
Now that your account is set up correctly, here’s how to create your first paid media campaign with this step-by-step guide:
1. Create a Google Local Services Ads Account
- Go to the Local Services Ads sign-up page.
- Fill in your company’s basic information, such as name, address and telephone number.
- Select the service categories that best describe your services.
2. Verification and Validation
- Licenses and Insurance: Upload the necessary documents proving that your company is legally qualified.
- Background Check: In some areas, Google may require a background check on you and your employees.
3. Set up the Company Profile
- Opening Hours: Enter your company’s opening hours.
- Service Area: Define the areas where you offer your services.
- Services Offered: List the specific services your company offers.
4. Set the Budget and Bid
- Daily Budget: Determine how much you are willing to spend per day.
- Bid per Lead: Set the maximum amount you will pay for each lead.
5. Proofreading and Publishing
- Review all the information to make sure it is correct and complete.
- Send your campaign for review. Google usually takes a few days to approve it.
Optimization Tips for Your Campaign
Setting up is just the beginning. Let’s talk about how to optimize your campaign to ensure you’re getting the maximum return.
Performance Monitoring
- Use the Google Local Services Ads dashboard to track metrics such as number of leads, cost per lead and conversion rate.
- Analyze customer feedback and reviews to identify opportunities for improvement.
Settings adjustments
- Service Area: Adjust based on performance and demand.
- Budget: Modify your daily budget as needed to maximize ROI.
- Services Offered: Add or remove services according to market demand.
Improve Lead Quality
- Respond quickly to leads to increase your conversion rate.
- Keep your contact information and services up to date and correct.
Setting up a Google Local Services Ads campaign may seem like a challenge, but by following these steps, you’ll be well on your way to attracting more local customers and increasing your company’s visibility. Remember, the key is to continuously monitor and optimize your campaigns.
This guide has been prepared especially for you by our digital marketing and local advertising experts. If you need help, don’t hesitate to talk to one of Super Plural’s experts by clicking here.
