Online sales have become the preferred choice of many consumers around the world, after all, who doesn’t like the convenience and practicality of buying what they need without leaving home? In parallel, the rise of e-commerce has sparked the interest of experts and entrepreneurs interested in profiting from e-commerce, and with this the best digital marketing tips for e-commerce have been developed.
So let’s get down to business, the best ways to make your e-commerce sell more! For this, we will talk about things like SEO (search engine optimization), PPC (pay per click), SMM (social media marketing), and e-mail marketing.
Of course there is no cake recipe for everything, each type of business must be analyzed individually and customized marketing strategies must be built. However, some digital marketing tips for e-commerce make life easier for any business.
7 E-commerce Digital Marketing Tips
There are numerous ways to market your products online from reliable digital marketing strategies for e-commerce, ensuring long-term growth and sales. Here are seven of them:
Ads Setup, Optimization, and Management
Online advertising is essential for an e-commerce store that wants to grow quickly. It helps promote a company’s product or service to reach customers quickly. Choosing the best platform for online ads varies depending on the business niche, and it can be Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, Tik Tok Ads, Youtube Ads, among others.
But before launching any advertising campaign, make sure that your website is functional and responsive, i.e., adapted to any device the user may use to access it, a good Web Development team can easily solve this.
Also make sure that the proper tracking pixels are set up correctly to get the most benefit and retarget high-value customers.
You need to make sure that the ads are fully optimized to deliver the best ROAS (Return on Ad Spend), after all there is no point in spending $10,000 on ads only to get $1,000 in sales.
To start well, determining the demographic characteristics of the target is the first priority. Then choose the type of campaign to be launched, whether it is an awareness campaign, lead generation campaign, traffic campaign, conversion campaign, etc.
Building a relationship through Email Marketing
Email marketing is one of the most effective digital marketing methods for e-commerce. With it, you can connect directly with your customer base and build trust by sending emails containing relevant information about your brand.
What many don’t realize is that this is also a way to ensure that your website traffic is more recurring and that people who have visited your site once revisit your online store.
Use RD Station or Active Campaign as platform to send emails and manage your contacts, segmenting the prospects who open and click on your email marketing emails the most. Also set up outbound pop-ups, exclusive offers, newsletter sign-up forms, pop-ups with discount coupon codes so that your contact list grows daily and more people can receive your emails.
The key to a lead generation machine (customer contacts and potential customers) is to ensure that users are getting something in return, remember that nothing on the Internet is “for free”, but it doesn’t have to cost a lot.
Automated Email Marketing Flows
Creating automations for email triggering is definitely one of the best digital marketing tips for e-commerce. Email marketing flows help bring in a lot of purchases. Through them, you keep giving your customers reasons to come back to your site, without having to work 24 hours a day, after all, everything is already predefined and scheduled.
Start by scheduling key email sequences, such as welcome emails, abandoned cart emails, feedback/upsell product emails. Once your company has the basics covered, invest in setting up advanced automations, such as: different customer sequences based on customer activity on your website.
Email automations are essentially something you set up once and from then on the actions (and results) are recurring and scalable, whenever a new customer registers or performs some important action in your e-commerce.
Implementation of Upsells and Cross sell
A great differential is to have an online store capable of accurately identifying the most recommended products for each customer, this is what we call “cross sell”. With this technique, you can show multiple recommended items to potential customers.
Another valuable digital marketing tip for e-commerce is the Up Cell technique, with which you can sell one more product after the customer buys and thus manage to increase profits without the effort fee of winning another customer.
Knowing how to take advantage of each customer’s buying potential is fundamental for big brands that sell online and in parallel, still facilitate the consumer’s life that can solve several needs in a single online store.
Keeping a blog and creating authority in your area
One of the best ways to drive traffic to your online store is through content marketing. Blogs are a great way to provide useful content to your visitors and bring potential customers to your site, even when they are not yet in the buying moment.
In addition, this is a multi-channel tool, as you can spread your blog posts across virtually all social networks. Publishing blog content also helps create a more engaged community, after all, it is much easier to engage with brands that publish relevant tips and content than with brands that only talk about their products.
But the big thing is how it helps with SEO. Publishing blog posts frequently is one of the main fuels for improving the organic positioning of your website. And the result is simple: more organic traffic and higher ROI (Return on Investment) from online ads, after all the cost per click can decrease considerably.
Show customer reviews and ratings
Having satisfied customers who post positive reviews is always encouraging for those who are planning to buy from your site. Not only text evaluations, but it is also very interesting to encourage your loyal customers to add more content, such as videos and photos featuring your product.
But how to get my customer to post something positive about my brand? As we have already said, nothing is free on the Internet, relationships need to be good for both sides. So for this, you can offer, for example, discount codes, giveaways or exclusive features.
Also keep in mind that negative reviews happen and are not the end of your online presence, quite the contrary, take advantage of these unwanted situations and respond to these customers in the most polite way possible and always seeking a solution to the problem pointed out. In this way, other customers will see the care and consideration that you have for your public.
Have a referral program
A referral program is a great way to increase your revenue and improve customer loyalty. A referral program rewards existing customers for referring new customers to your brand.
You can reward them with discounts, coupons, free products, etc. It is a win-win situation for both parties involved. Your existing customers are rewarded for recommending your brand, while your new customers get the chance to buy at discounted prices.
This also improves the customer experience because people who come in through a referral will trust your site more than any other marketing effort.
Finally, choosing the best digital marketing strategies to use depends on the goals of your business. There is no one digital marketing tip for e-commerce that alone will guarantee your company’s success, but all the tips shared here are very relevant for most niche markets.
In general, the best method to find out which digital marketing campaign works best for you is to experiment, test, measure, and evaluate what gives your e-commerce business the best conversion rate.
If you like these tips, but need a team of expert professionals to put them into practice, talk to one of our marketing experts now.
