It is not news to anyone that Google is the world’s largest and most popular search engine. However, what many people outside the marketing field do not know is that the search engine also has some of the best Digital Marketing tools for the market. Professionals and companies that specialize in these tools can obtain Google certifications that prove their knowledge and skills, and generate more credibility to their career or business.
Here at Super Plural we are Google Partner, Google Cloud Partner, and have Google Ads certifications. So if you want to know what Google certifications are and how to get them, stay with us and read on.
What are Google Certifications
Google certifications are a platform-recognized way of proving knowledge of the search engine’s basic and advanced Digital Marketing tools. Through online tests, which do not need to be scheduled and are also free of charge, professionals can obtain the certifications in the desired functionalities.
The main certifications – and the biggest focus of the platform – are related to Google Ads. And we can say, with all certainty, that advertising on Google is worth it! That’s why the search engine invests so much in free courses and certifications for marketing professionals, after all, the more users using the tool, the better for the company. With the growth in demand, Google has expanded the certifications to other products, such as YouTube and search advertising, for example.
Currently, there are a few subdivisions within the Google Ads certifications category, each with a different focus. They are as follows:
- Rede de Pesquisa;
- Rede de Display;
- Vídeo;
- Anúncios do Shopping;
- Apps Google Ads;
- Medição de anúncios no Google Ads.
With Google Ads certifications, professionals can demonstrate that they are recognized by Google as experts in online advertising. And to study about the tools is easy. After all, Google itself provides free and 100% online courses created by the company’s experts.
How to get Google Certifications
Anyone can take the test to earn a Google certification. However, first of all, you need to have a Skillshop account to access the Google Ads assessments required for certification – on this Google page you can learn how to set up your account.
When you set up your Skillshop account, you will have access to the free Google Ads certification assessments, as well as the learning programs that can be used as study material to earn the certifications. It is worth remembering that it is necessary to study hard, because the tests require a lot of technical knowledge about the features.
Available in 22 languages – including Portuguese – the evaluations are very demanding. So to secure your Google certifications, you must score at least 80% on the certification assessment. You must retake the assessment annually to renew your certifications.
To pass first time, you can go beyond theory and get to know Google Ads in practice. The tool is free and we teach you how to create a Google Ads account for those who want to get hands-on and test all the features.
Now that you know what Google certifications are and how to get them, see why it is so important to have them:
Increases knowledge and strengthens the curriculum
The goal of Google’s certifications is to qualify professionals in the platform’s Digital Marketing tools. After all, to pass the exam you need to study and increase your knowledge, thus becoming a better professional. In addition, certifications carry weight in the market and can be a differential in the resume, and even help to get a new job.
It is important to become a Google Partner
As mentioned before, Super Plural is a Google Partner agency. And one of the requirements for an agency or consultancy to become a Google Partner is to have Google certifications!
Helps you stay current
Finally, they also help keep professionals up to date. After all, since they only last one year, you need to renew them and, consequently, also renew your knowledge in the area, because the tools and functionalities evolve very quickly.
Understanding what Google certifications are and how to get them is very important for any professional. If you still have questions, share them with us in the comments or contact us!
