It is unlikely – not to say impossible – to find any entrepreneur who does not want to perform well in business, attract new customers, and generate more revenue. And one of the most effective digital marketing strategies to achieve these goals is to have a website that is well positioned on search engines. Appear on the first page of the Google is extremely important to attract more organic traffic to any site, thus making the product or service offered better known.

Did you know that 9 out of 10 consumers who search for products or services on Google do not make it past the first page? This is a very significant number, and demonstrates the importance of having a well-positioned site. By the way, Google is the world’s leading search engine and generates almost 12 billion searches every month. Therefore, appearing on the first page of Google is a great business!

Moreover, sites positioned on the first page of Google concentrate 91.5% of all organic search engine traffic. If your site is on the second page, it will share a small percentage of traffic of 4.8% with other sites also on the second page.

There are many myths and truths about appearing on the first page of Google but the importance of having a site positioned on the first page of Google is very true! To learn more, keep following along!

How to appear on the first page of Google?

According to information from SEBRAE, 93% of purchasing decisions begin with an online search . In other words, investing in digital marketing strategies – such as Inbound Marketing marketing, for example – focused on ensuring good positioning in Google is essential to put a site in evidence and generate organic traffic.

O SEO (Search Engine Optimization) is the best practice to achieve good results and appear on the first page of Google. If you don’t know this strategy, you can click here to learn all about it in detail. But we will also explain how it works!

SEO is a set of optimization techniques for websites with the aim of achieving better positions in search engine result pages and thus, consequently, increasing traffic.

This technique is becoming increasingly important for companies that want to succeed in growing their websites’ digital presence. When applied well, SEO can bring in many new customers by making a site appear on the first page of Google. Your site can rank on the first page of Google with the right techniques, quality content, and a great user experience.