The fear of investing in paid media (Google Adwords and Facebook Ads) and not getting a result in the short term is common. With this, to invest without fear we consider it necessary to ensure some practices when creating sponsored links campaigns, that is, to do your ads management.
Clear definition of objectives
Achieving the goals without dividing the campaigns by objective is not enough. You need to generate specific ads targeted to each goal your company hopes to achieve.
It makes no sense, for example, to create just one campaign to achieve lead generation, sales of a certain product, and engagement with your content all at the same time. This will not work, for several factors, among them the different budget needed for each campaign.
Each company goal requires different characteristics for the advertisement. In general, videos on education and use of services and products generate results and help in the purchase decision process.
Increasing investment in a controlled and progressive way
Before confirming that the investment is being efficient and adding more money to a campaign to deliver more results, we adopt the recommended approach of starting with a campaign with a very low investment and then evaluating whether the performance rate is as planned.
Stipulating a maximum cost spent per lead, for example, is a smart strategy. Checking the preview of how much is being spent is also important to avoid unforeseen events.
Creation of reports with the ROI of the monthly campaigns
We identify the campaigns, objectives, spending, and results to verify if it is within expectations and how much was generated in sales. With the help of Marketing BI, we clearly verify the cycle of each acquisition channel.
Every month we deliver reports with these results so that it is possible to analyze the performance, calculate the ROI, and define goals and performance adjustments for the future.
Our Certifications in Google Ads
Google Ads is Google’s main advertising service, and more than 100 billion searches are performed on this search engine every month. With all this visibility, companies today, in general, cannot help but be found in searches where keywords related to their service or product are requested.
Because it is such a relevant network for digital marketing strategies, we always seek to have as much training in Google Ads campaign management as possible. Having this knowledge positions us as a Google Partner, where Google shows which specific partners have passed the Google Ads certification exams and have the latest product knowledge. In other words, we are worthy. Below are our certifications in each specific area: Search Network, Display, Video, Shopping Ads, and the Results Measurement Certification. In addition, we have Google Analytics, Search Ads 360, Google My Business Certification, and Waze Ads Fundamental and Advanced Certifications. Click on each Badge to see the certificate:
Research Network
We can help you create and optimize ads that appear in Google Search. They can also provide guidance on budget planning and keyword strategy.
Display Network
We can help you create compelling visual ads to reach potential customers on more than two million websites and 650,000 applications.
Video Advertising
We implement and optimize your
YouTube video ad campaigns
.
Google Shopping
We will help you display your products in Google Search, set up your inventory in the Merchant Center, and create Google Shopping Campaigns.
Google Partner Seal
With the seal we highlight our knowledge about Google Ads products. We learn advanced concepts about Google Ads product creation, management, evaluation, and optimization.
If you want to learn more about What is Google Ads, Google Ads FeaturesorHow to Advertise on Google Ads, click here.
Other Certifications in Ads
Facebook Marketing Partner
As well as the world’s most famous search engine, we are marketing partners of the world’s most famous social network, Facebook.
Microsoft Advertisign Certified Professional
Besides Google, we are also qualified in Microsoft Advertising, which is the online advertising platform of the second largest search engine, the Microsoft Search Network, Microsoft’s search engine that includes Bing and partner sites, with 135 million searches per month in Brazil alone. Microsoft Ads advertisements can appear at the top or to the right of Bing, Yahoo, and MSN search results.
Twitter Video Badge
Content is king. Especially with video, which on Twitter is growing exponentially. The Twitter Video Badge is the certification dedicated to teaching best practices for increasing your reach on Twitter with Videos. We are able to create promoted video campaigns, taking over the timeline with a First View campaign, as well as in-stream video ad campaigns.
I believe you are now convinced that we are Ads experts. So don’t waste time, contact us right now to talk about improving your company’s online advertising strategies. Click here, make your registration, and as soon as possible a specialist will contact you.
