Imagine that you need to find some information. Probably the place chosen for your research will be Googleright? With the advance of technology, virtually any information can be found quickly from a simple Internet search. However, getting this information to the first page of Google, on the other hand, is not at all simple. There is a set of techniques called SEO which is largely responsible for making sites stand out on Google.
And if you are a business owner, surely there is someone out there wanting more information about what you offer. The big question is: can these people find your business on the Internet, without searching by your company name? If the answer is negative, you are probably missing out on being found by new customers.
A good solution to this problem are the strategies of Inbound Marketing which include a powerful tool to make your site take off on Google and appear to countless potential customers: SEO! Want to know why you should care about SEO? Here are 3 reasons that will convince you:
What is SEO?
First of all, it is worth understanding what this so-called SEO is. After all, nobody wants to invest in something unknown, right?
In a nutshell, SEO – also known as Search Engine Optimization – is a set of optimization techniques for websites with the aim of achieving better positions in search engine results pages . Thus, consequently increasing traffic.
In other words, SEO techniques help to better position sites on search engine pages such as Google, Bing, Yahoo, and others. This way, when searching for topics related to your business, potential customers can find your site organically.
“But why is it so important to have good positioning in the results pages?”, you might be wondering. The answer is simple: how many times have you gone beyond the first page of Google when searching for some information. Few, isn’t it? Similarly, potential consumers only access sites on the first and, at most, second search page. If you are not there, you will hardly be found organically.
Now that you understand what SEO is and the importance of using it on your website, let’s continue our explanation of why you should care about SEO.
Why bother with SEO? Here are 3 reasons:
1 – Conquest of space on the Internet
Your website is your company’s main asset on the Internet. This is because it is where potential customers can find all the information about your business, get in touch to request a service quote or buy your product. It is necessary to constantly invest in this tool.
Even though social media seems to be dominating the digital marketing landscape, websites will never go out of style. After all, social networks are often ephemeral and replaceable – who remembers Orkut, Snapchat, MSN, among many others that no longer exist? So there is little point in having a strong community on Instagram, for example, if it does not know and consume your site.
2 – Get better results on Google
And, consequently, be found by more customers! Being well positioned in Google does not mean that one company is better than the other – it just means that it has a well done SEO job and delivers relevant content. However, in the eyes of the public, companies that appear in the top results may be seen as more trustworthy.
Therefore, being well positioned in Google is ideal both for attracting new customers and for generating credibility for your company.
3 – Become a reference for potential clients
Content delivery is very important to win new customers. This is because, before you convince them to buy your product or service, you are demonstrating authority in your industry.
Any search on Google seeks to solve a problem, be it the search for relevant data, research, information, tips, among many others. If your company delivers this kind of response to potential customers, they will see your brand as a reference. Therefore, they are much more likely to consume what you offer, because there is a relationship between brand and person.
Now that you understand what SEO is and how important it is for your business growth, how about investing in this digital marketing strategy and make your company take off? Click here and talk to one of our specialists.
