9 best e-commerce niches in 2023 with the greatest growth potential
Anyone looking to start an online business can find it difficult to choose a market to invest in when e-commerce is so competitive. The same goes for current business owners who want to optimise profits by moving into a more...
The Best Artificial Intelligence Tools for Marketing
Being a marketing professional means dealing with a wide range of demands, deadlines, goals and analyses on a daily basis. All this without losing creativity. Therefore, it is not uncommon for the workload to become unmanageable, leaving many marketers so...
Google Data Studio is now Looker Studio: What changed after all?
On 11 October 2022, Google announced that Google Data Studio would be renamed to Looker Studio. This change reflected Google’s commitment to offering a more comprehensive and powerful business intelligence (BI) platform. Looker Studio is a BI platform that allows...
New integration between Woocommerce and Tik Tok allows selling directly on the social network
WooCommerce merchants now have a new opportunity to increase their sales: selling directly on TikTok. That’s right, you read that correctly! WooCommerce recently announced a partnership with social media giant, TikTok, giving all WooCommerce shop owners in the United States...
New Twitter logo unveiled: Elon Musk announces name change and how to call a tweet
Billionaire Elon Musk has unveiled a new twitter logo for his social network, which will now be known as X. The announcement was made by the company’s CEO, Linda Yaccarino, on the platform itself. She posted an image of the...
PPC: How to structure good Google Ads campaigns
When starting a journey with Google Ads campaigns, you may come across a plethora of complexities. However, formulating a campaign structure maintains order and paves the way for building a more efficient Paid Media plan. Effective structuring of ad campaigns...
The Best Digital Marketing Tips for E-commerce
Online sales have become the preferred choice of many consumers around the world, after all, who doesn’t like the convenience and practicality of buying what they need without leaving home? In parallel, the rise of e-commerce has sparked the interest...