Web Analytics Arquivos

What we learned by analyzing 49 million ad impressions in Brazil and Portugal

What we learned by analyzing 49 million ad impressions in Brazil and Portugal

We bring together years of campaigns managed by Superplural in Brazil and Portugal, without identifying clients, in a real channel-by-channel benchmark: CTR, CPC, and what to do with each format.

July 16, 2026

How many times should your ad show up? Google now has an answer (and a new tool for it)

Data Analytics News Paid Media Programmatic Media Web Analytics

How many times should your ad show up? Google now has an answer (and a new tool for it)

Google launched video campaign groups to coordinate frequency across YouTube video campaigns, supported by research showing 2.7 exposures per week as the sweet spot. Understand what changes and whether it applies to Brazil.

July 14, 2026

Power BI or Looker Studio (now Data Studio): which one to choose for your business in 2026

Data Analytics Tips Web Analytics

Power BI or Looker Studio (now Data Studio): which one to choose for your business in 2026

Looker Studio became Data Studio in April 2026, and most people still haven’t noticed. Understand the real difference between Data Studio, Power BI, and enterprise Looker, with a pricing table and a practical decision guide.

July 12, 2026

Where do my customers come from? Learn how to monitor the buying journey

Data Analytics Digital Marketing Web Analytics

Where do my customers come from? Learn how to monitor the buying journey

In the dynamic scenario of e-commerce, it often becomes complex to monitor so much important information for business management and healthy sales growth. Often we focus on metrics such as sales quantities, best-selling products, amount invested in marketing strategies, among...

October 4, 2024

Data Visualization: The greatest Business Intelligence tools today

Data Analytics Web Analytics

Data Visualization: The greatest Business Intelligence tools today

Business Intelligence tools allow companies to efficiently capture, analyze and visualize data, transforming complex information into actionable insights. The ability to visualize data clearly and intuitively makes it easier to understand trends and patterns, empowering companies to make informed strategic...

September 18, 2024

Google Analytics 4 Benchmarking: Now it’s possible to compare your website with that of your competitors

Data Analytics Web Analytics

Google Analytics 4 Benchmarking: Now it’s possible to compare your website with that of your competitors

In the dynamic world of digital marketing and data analytics, the ability to contextualize a business’s performance in relation to its competitors is an immensely valuable resource. And that’s exactly what the latest update to Google Analytics 4 (GA4) promises...

September 5, 2024

How to connect Google Analytics with Power BI: Key applications

Data Analytics Web Analytics

How to connect Google Analytics with Power BI: Key applications

We live in an increasingly data-driven world. Being able to connect and analyze information from various sources is vital for any company looking to increase its efficiency and achieve its business goals. Connecting Google Analytics to Power BI allows data...

September 4, 2024

Consumer behavior: Understanding how and when customers want to buy

Digital Marketing Paid Media Web Analytics

Consumer behavior: Understanding how and when customers want to buy

Do you know what goes on in your customer’s mind during a buying journey? What are the triggers that lead to the fateful click of the “buy now” button? If you’ve spent more than 10 seconds thinking about it, this...

June 19, 2024

Data-driven marketing: How to segment your target audience with Python

Digital Marketing Paid Media Web Analytics

Data-driven marketing: How to segment your target audience with Python

Target audience segmentation is a crucial aspect of a good digital marketing campaign. By dividing your target audience into smaller, more manageable groups based on shared characteristics, you can create personalized content and campaigns that increase conversion in each segment....

June 6, 2024

Google Data Studio is now Looker Studio: What changed after all?

Paid Media Web Analytics

Google Data Studio is now Looker Studio: What changed after all?

On 11 October 2022, Google announced that Google Data Studio would be renamed to Looker Studio. This change reflected Google’s commitment to offering a more comprehensive and powerful business intelligence (BI) platform. Looker Studio is a BI platform that allows...

July 26, 2023

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Category: Web Analytics

What we learned by analyzing 49 million ad impressions in Brazil and Portugal

How many times should your ad show up? Google now has an answer (and a new tool for it)

Power BI or Looker Studio (now Data Studio): which one to choose for your business in 2026

Where do my customers come from? Learn how to monitor the buying journey

Data Visualization: The greatest Business Intelligence tools today

Google Analytics 4 Benchmarking: Now it’s possible to compare your website with that of your competitors

How to connect Google Analytics with Power BI: Key applications

Consumer behavior: Understanding how and when customers want to buy

Data-driven marketing: How to segment your target audience with Python

Google Data Studio is now Looker Studio: What changed after all?

ChatGPT starts showing ads in Brazil: what changes for digital marketing

Search Console launches AI visibility report with no click or CTR data

What we learned by analyzing 49 million ad impressions in Brazil and Portugal