Superplural Blog

Does “link in bio” reduce reach? Instagram responds and what this reveals about digital strategy

Just post “link in bio” on Instagram and the doubts start pouring in: “Will my reach drop?”, “Am I going to be penalized?”, “Will the algorithm hide my post?” These questions resurface time and again, fueled by a collective fear...

July 26, 2025

Instagram Tests Auto-Scroll Feature for Main Feed Posts

Social Media

Instagram Tests Auto-Scroll Feature for Main Feed Posts

Instagram is currently testing a new auto-scroll feature for its main feed, which allows users to watch posts scroll automatically, without manually swiping. How It Works Some users have spotted a new “Auto scroll” button appearing in the post settings...

July 26, 2025

Research

Global Popularity of Labubu Toys

Labubus, collectible little monsters with pointed ears and “cute-scary” smiles, have become a recent global pop phenomenon. Created in 2015 by designer Kasing Lung and produced by Chinese brand Pop Mart, these toys emerged quietly but took off worldwide in...

July 22, 2025

What happened on social media this week — July 14 to 18

Digital Marketing Social Media

What happened on social media this week — July 14 to 18

While the northern hemisphere heatwave melts influencers and CMOs alike, social platforms keep tweaking their favorite toys. From algorithm changes to messaging upgrades, last week brought a solid round of updates for anyone who lives and breathes social media. Here’s...

July 20, 2025

OpenAI activates ‘Agent Mode’: now ChatGPT doesn’t just reply — it does

Artificial Intelligence

OpenAI activates ‘Agent Mode’: now ChatGPT doesn’t just reply — it does

OpenAI has launched ChatGPT Agent, a digital assistant that doesn’t just talk — it acts. It operates a full virtual computer with access to a browser, command line, files, and APIs like Gmail, Google Calendar, and OpenTable. In real terms?...

July 18, 2025

Former Google researchers launch Asimov: the AI that “reads” software

Artificial Intelligence

Former Google researchers launch Asimov: the AI that “reads” software

Reflection, a startup created by heavyweights from Google DeepMind, has just unveiled Asimov, an AI agent that goes beyond generating code — it understands what lies behind software construction. With access to code snippets, emails, tickets, Slack, and documentation, Asimov...

July 17, 2025

Artificial Intelligence Digital Marketing

How your brand can become recommended by artificial intelligence

The new battle for branding is no longer just for human memory—it's for the memory of algorithms.

July 16, 2025

Marketing: A Cultural Mirror and Contemporary Cultural Weapon

Digital Marketing

Marketing: A Cultural Mirror and Contemporary Cultural Weapon

Introduction Marketing has evolved dramatically over the last century, becoming not just a sales tool, but a mirror of each era’s culture. At its core, it follows the values, desires, and social behaviors of its time, both reflecting and shaping...

May 27, 2025

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Does “link in bio” reduce reach? Instagram responds and what this reveals about digital strategy

Global Popularity of Labubu Toys

OpenAI activates ‘Agent Mode’: now ChatGPT doesn’t just reply — it does

Former Google researchers launch Asimov: the AI that “reads” software

How your brand can become recommended by artificial intelligence

Marketing: A Cultural Mirror and Contemporary Cultural Weapon

ChatGPT starts showing ads in Brazil: what changes for digital marketing

Search Console launches AI visibility report with no click or CTR data

What we learned by analyzing 49 million ad impressions in Brazil and Portugal