Superplural Blog

ChatGPT starts showing ads in Brazil: what changes for digital marketing

On August 4, OpenAI flipped the switch that much of the market of marketing was both hoping for and fearing at the same time: ChatGPT has started showing ads to users in Brazil. This isn’t a small test—like a secondary...

August 5, 2026

Search Console launches AI visibility report with no click or CTR data

Artificial Intelligence SEO

Search Console launches AI visibility report with no click or CTR data

Google launched a Generative AI report inside Search Console, but with no clicks, CTR, or query. Understand what changed and the real tension between GEO and the new blocking control.

July 20, 2026

What we learned by analyzing 49 million ad impressions in Brazil and Portugal

Consumer behaviour Data Analytics Paid Media Research Web Analytics

What we learned by analyzing 49 million ad impressions in Brazil and Portugal

We bring together years of campaigns managed by Superplural in Brazil and Portugal, without identifying clients, in a real channel-by-channel benchmark: CTR, CPC, and what to do with each format.

July 16, 2026

How many times should your ad show up? Google now has an answer (and a new tool for it)

Data Analytics News Paid Media Programmatic Media Web Analytics

How many times should your ad show up? Google now has an answer (and a new tool for it)

Google launched video campaign groups to coordinate frequency across YouTube video campaigns, supported by research showing 2.7 exposures per week as the sweet spot. Understand what changes and whether it applies to Brazil.

July 14, 2026

Power BI or Looker Studio (now Data Studio): which one to choose for your business in 2026

Data Analytics Tips Web Analytics

Power BI or Looker Studio (now Data Studio): which one to choose for your business in 2026

Looker Studio became Data Studio in April 2026, and most people still haven’t noticed. Understand the real difference between Data Studio, Power BI, and enterprise Looker, with a pricing table and a practical decision guide.

July 12, 2026

E-E-A-T in practice: why AI is forcing you to truly earn real trust

Content Marketing Digital Marketing SEO

E-E-A-T in practice: why AI is forcing you to truly earn real trust

E-E-A-T became an empty checklist for most agencies. Understand what the Google guidelines update in 2025 changed, what the data says about AI citations, and how to build real authority.

July 11, 2026

Google will notify you when an ad was made with AI, but only if the advertiser wants to say so

News Paid Media

Google will notify you when an ad was made with AI, but only if the advertiser wants to say so

Google announced transparency labels for ads made with AI, but admits it does not verify whether the advertiser is being honest. Understand what changes and the parallel with the new CONAR rules in Brazil.

July 10, 2026

Artificial Intelligence SEO

How to monitor whether your brand is cited by ChatGPT and other AIs: practical guide

Step by step to find out whether your brand is mentioned or cited by ChatGPT, Perplexity, Google AI Overviews, and Copilot, without needing a paid tool.

July 9, 2026

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