Google Archives

Search Console launches AI visibility report with no click or CTR data

Google launched a Generative AI report inside Search Console, but with no clicks, CTR, or query. Understand what changed and the real tension between GEO and the new blocking control.

July 20, 2026

How many times should your ad show up? Google now has an answer (and a new tool for it)

Data Analytics News Paid Media Programmatic Media Web Analytics

How many times should your ad show up? Google now has an answer (and a new tool for it)

Google launched video campaign groups to coordinate frequency across YouTube video campaigns, supported by research showing 2.7 exposures per week as the sweet spot. Understand what changes and whether it applies to Brazil.

July 14, 2026

Power BI or Looker Studio (now Data Studio): which one to choose for your business in 2026

Data Analytics Tips Web Analytics

Power BI or Looker Studio (now Data Studio): which one to choose for your business in 2026

Looker Studio became Data Studio in April 2026, and most people still haven’t noticed. Understand the real difference between Data Studio, Power BI, and enterprise Looker, with a pricing table and a practical decision guide.

July 12, 2026

E-E-A-T in practice: why AI is forcing you to truly earn real trust

Content Marketing Digital Marketing SEO

E-E-A-T in practice: why AI is forcing you to truly earn real trust

E-E-A-T became an empty checklist for most agencies. Understand what the Google guidelines update in 2025 changed, what the data says about AI citations, and how to build real authority.

July 11, 2026

Google will notify you when an ad was made with AI, but only if the advertiser wants to say so

News Paid Media

Google will notify you when an ad was made with AI, but only if the advertiser wants to say so

Google announced transparency labels for ads made with AI, but admits it does not verify whether the advertiser is being honest. Understand what changes and the parallel with the new CONAR rules in Brazil.

July 10, 2026

Former Google researchers launch Asimov: the AI that “reads” software

Artificial Intelligence

Former Google researchers launch Asimov: the AI that “reads” software

Reflection, a startup created by heavyweights from Google DeepMind, has just unveiled Asimov, an AI agent that goes beyond generating code — it understands what lies behind software construction. With access to code snippets, emails, tickets, Slack, and documentation, Asimov...

July 17, 2025

Google AI Mode: The Future of Search (or a Nightmare for Content Creators?)

Artificial Intelligence Digital Marketing Paid Media SEO

Google AI Mode: The Future of Search (or a Nightmare for Content Creators?)

Imagine opening Google, typing in your question, and instead of the familiar list of blue links, you’re served an AI-generated answer that sums everything up for you. Sounds futuristic? Well, it’s already here—and it’s called Google AI Mode. But before...

May 20, 2025

Artificial Intelligence Digital Marketing Paid Media

Google’s AI Max: The New Paradigm of Digital Conversions

Introduction Imagine a storefront where every product presented to the customer isn’t chosen by them, but by an intelligence that already knows their desires before they even express them. With the launch of AI Max, Google ceases to be just...

May 10, 2025

Artificial Intelligence

OpenAI o3-mini: The New Reasoning Model from OpenAI That Revolutionizes Artificial Intelligence

OpenAI has just launched the o3-mini, an artificial intelligence model that promises to revolutionize the way we interact with technology. This strategic release marks a turning point, offering users access to computational power previously restricted to much more expensive and...

February 5, 2025

Google My Business: how to create it and how to optimize it

Digital Marketing SEO

Google My Business: how to create it and how to optimize it

Google My Business is among the best free platforms for companies that want to stand out in Google local searches and on Google Maps. In this guide I’ll show you how to create and optimize your profile to ensure that...

August 10, 2024

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Tag: Google

Search Console launches AI visibility report with no click or CTR data

How many times should your ad show up? Google now has an answer (and a new tool for it)

Power BI or Looker Studio (now Data Studio): which one to choose for your business in 2026

E-E-A-T in practice: why AI is forcing you to truly earn real trust

Google will notify you when an ad was made with AI, but only if the advertiser wants to say so

Former Google researchers launch Asimov: the AI that “reads” software

Google AI Mode: The Future of Search (or a Nightmare for Content Creators?)

Google’s AI Max: The New Paradigm of Digital Conversions

OpenAI o3-mini: The New Reasoning Model from OpenAI That Revolutionizes Artificial Intelligence

Google My Business: how to create it and how to optimize it

ChatGPT starts showing ads in Brazil: what changes for digital marketing

Search Console launches AI visibility report with no click or CTR data

What we learned by analyzing 49 million ad impressions in Brazil and Portugal